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← BACK TO WORKNIKE / PROJECT 01 / 2020
NIKE / SELECTED WORK01 / TITLE SEQUENCE & PHYSICAL CINEMATOGRAPHY

THE STORY OF AIR MAX.

From original design sketches to sneakers in motion.

TITLE DESIGN
MOTION-CONTROL CINEMATOGRAPHY
01 / THE OPENING TITLE SEQUENCEOUR WORK, NOT THE FULL DOCUMENTARY
The Story of Air Max — opening-title project artwork
● BUBBA’S PUBLISHED OPENING-TITLE FILMOPEN ON VIMEO ↗
02 / THE THOUGHT BEHIND THE WORK

03 / THE CONTRIBUTIONS

THE WORK,
UP CLOSE.

The opening title sequence above is the main moving piece. Below are original published project visuals—not a collection of unrelated documentary frames.

Air Max title-sequence artwork published by Bubba's LA
01 / ORIGINAL TITLE ARTWORK
Original Air Max project image one
BUBBA’S ORIGINAL IMAGE / STILL NEEDED
The published source is a blank placeholder. Supply the original to fill this frame.
02 / PUBLISHED PROJECT IMAGE
Original Air Max project image two
BUBBA’S ORIGINAL IMAGE / STILL NEEDED
The published source is a blank placeholder. Supply the original to fill this frame.
03 / PUBLISHED PROJECT IMAGE

Asset transparency: all three frames are Bubba’s original published project images. Additional Bubba’s-owned camera passes, motion studies and behind-the-scenes media are still needed before expanding this sequence.

04 / THE CREATIVE THROUGH-LINE

A HISTORY YOU
DON’T JUST SEE.
YOU EXPERIENCE.

05 / WITH OUR CREATIVE PARTNERS

GOOD WORK
TAKES GOOD
COMPANY.

Bubba’s contribution sits inside a larger documentary made by Calico, director Danny Lee and other collaborating artists. These are separate roles worth recognizing.

WATCH THE FULL DOCUMENTARY ↗OPTIONAL CONTEXT — NOT THE MAIN BUBBA’S FILM
06 / KEEP WATCHINGALL PROJECTS ↗
UP NEXT / NIKE

THE STORY
OF DUNK ↗

EDIT AIR MAX PROJECT DATA

Verified sources and attribution notes are retained in the project record. Recheck any source changes before publishing.